Written from inside a studio
Notes for studio owners.
What it costs to open, what to charge, how to fill the hours nobody books, and how to compare booking software without sitting through four demos. No gated PDFs.
Opening a studio
What it costs to open a reformer studio, in the order you pay it
Reformers, fit-out, insurance, software: what a small reformer studio actually pays out before the first class, and what can wait until money is coming in.
Your first ten clients, and where they actually come from
New reformer studios do not fill from advertising. Here is the order the first ten clients arrive in, and what to do so the tenth brings an eleventh.
Do you need booking software before you have any clients?
A new reformer studio is asked to pay a monthly subscription months before it takes a single booking. Here is when you actually need software, and what it should cost while you are still fitting out.
Choosing software
What booking software actually costs a reformer studio
Most Pilates booking platforms will not publish a price. Here is how the pricing models in this category differ, what to work out before a demo call, and what we charge.
Reformer Pilates Booking vs bsport, honestly
bsport is a serious platform built for boutique fitness at scale. We are built around the studio itself. Here is where each of us is the better answer, including where they win.
Running the week
A cancellation policy for reformer studios, with a template to copy
What notice period to set, whether to charge for late cancellations and no-shows, and a plain-English policy you can paste onto your booking page.
The 11am Tuesday problem: filling the classes nobody books
Your rent and your reformers cost the same whether a class runs at three people or at eight. Practical ways to lift the fill rate on the hours that are quietly losing money.
Run a boutique reformer studio?
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